Weekend Destination

Elli Egilsson aka AC Bananas tell us about his city, London. Read more on the Generic Surplus blog http://genericsurplus.tumblr.com/post/4086815101/weekend-destination-london.

Sam Fitzgerald The Generic Surplus man in Tokyo

Sam put together some rad tunes for the Generic Surplus site. Check it out http://genericsurplus.tumblr.com/post/9575903272/monday-mixtape-sam-fitzgerald-the-generic-man-generic

HEF

Urbanears sponsors this night in Vancouver with an early performance by Jean Grae followed by dj's Sincerely Hana, Rico Uno & Lil India. More on the FB event https://www.facebook.com/event.php?eid=148528781897102.

Introducing The Freshjive Tumblr

You will want to book mark this one http://freshjive.tumblr.com/.

Trouble Andrew re-cap

Native presented Trouble Andrew last week at Fortune Sound Club in Vancouver. See more photos on the FB event page http://tinyurl.com/3dhewqq.

Halle Berry's daughter Nahle in Native

Halle Berry was spotted picking up her Daughter Nahla from preschool again. Nahla has been getting lots of wear out of her Jeffersons in Torch Red http://www.celebritybabyscoop.com/2011/08/22/halle-berry.

Native on High Snobette

As seen on High Snobette. 'Native continues to stay a step ahead by using its ear to the street to come up with new designs that are compelling and fresh. We’ve deemed this Spring sandal for women (a first for the brand)'. See the full article http://www.highsnobette.com/news/2011/08/23/project-lv-native-birk-sandal-spring-2012/

Urbanears in the Scion mag

Pick up a copy to see our Urbanears Plattan and Tanto's in the mix.

Freshive Spring 2012 on Hypebeast

New from Freshjive comes a look at the 21 year-old West Coast brand’s “Less Than Zero” collection. Obviously inspired by the cocaine-charged, morally vacant and insidiously good-looking characters of Bret Easton Ellis’ seminal work of California nihilism, the lookbook does a nice job of encapsulating the aesthetic of 1980s L.A. without going overboard on the colors and prints. Updated, of course, with more modern fits and on-trend details, Freshjive’s “Less Than Zero” line is sure to be a hit for literarily-inclined streetwear fans. More at Hypebeast http://hypebeast.com/2011/08/freshjive-2012-springsummer-less-than-zero-collection/

Transworld Biz names Lspace's Monica most influential women of 2011!

Transworld Business has named Monica from Lspace as one of Action Sports’ most influential women of 2011!

5 Questions with Native's Damian Van Zyll De Jong

Check out WWD - 5 Questions with Founder Damian Van Zyll De Jong

Rick Klotz on Complex

The creator and designer of Freshjive and Warriors of Radness explains his design philosophy, inspirations for this season, and the upcoming book about his life with Freshjive.

“There is no common thread that connects Freshjive and Warriors of Radness—they’re each part of my schizophrenic personality. Each one represents a different person in my psyche.

I started Freshjive in 1989, and I consider it an amalgamation of 21 years of experiment and experience that came to express itself as a neurotic addiction, but it’s mainly a hateful disdain for bamboozling commercialism.

Warriors of Radness is my straight-up Southern California fun, sun, beer, good times, surf, beach, women-chasing, brash-branded label."

Urbanears Fall 2011

What would life be like without color? Very boring, no doubt. Which is why here at Urbanears we’re on a mission to bring you headphones in an array of different colors. And with so many colors to choose from, we certainly have our hands full. With this in mind we are introducing three new colors to the 2011 Fall/Winter Urbanears collection—Mustard, Raspberry and Indigo.

FBOMB official press release

Better late than never. Here's the official press release on FBOMB Trading Inc.

Travie McCoy of Gym Class Heroes 'Stereo Hearts'

Check out the new video from Gym Class Heroes. Travie McCoy wears the Corrado in Jiffy Black throughout http://www.mtv.ca/music/video_content.jhtml?id=1668880.

Steven Harrington x Generic Surplus Desert Boots

For Spring 2012, Generic Surplus teams with L.A.-based artist and designer Steven Harrington on a special edition pair of Desert Boots. For the project, Harrington embellished the ankle collar of the boot with various glyphs that circle around the heel, while the tongue features a large “&” symbol. (from High Snob)

Urbanears Bagis

Introducing our newest style of headphones. Welcome the Bagis http://vimeo.com/21926143.

Generic Surplus

We are locked and loaded so stay tuned as Spring 12 will be our 1st drop.

Native F11

See more on Complex http://www.complex.com/style/2011/08/native-footwear-fall-2011.

The Jericho in Glamour

Glamour Cover story Crazy Good Finds Under $50 'Treats for Weekend Feet'. The Jericho in Crayon Yellow.

Fitzsimmons

Just in time for back to school, the Native Fitzsimmons will arrive at your fav shops across Canada!

Trouble Andrew

Native presents Trouble Andrew with guests Cool Man & DJ CKRS Brown in Vancouver. More info https://www.facebook.com/event.php?eid=260417843983658.

Mad Decent Block Party NYC

This past weekend we kicked off the Native Mad Decent Block Party tour in NYC to mob of over 8,000 people on the water at the South Street Sea Port in Manhattan! With an expected attendance of only 5,000, things got absolutely crazy when the venue was filled over capacity! In our public gifting tent throughout the day we gave out Native branded sunglasses, key chains, pins, and stickers. VIP's were treated to the same items in the back stage gifting area. It was an amazing show that brought together thousands of existing and new fans, and massively built our brand awareness here in NYC. The Block Party was in the top five trending topics on Twitter for the day in NYC, pictures and videos are coving the internet, and the feedback from people on the street to high end VIP's has all been so positive.

Prior to the block party we did an in-store event on Friday in our Lower East Side Pop-Up Shop at The Hole Gallery. We paired Native Shoes with sculptures by Friends With You, gifted 100 shoes, brought in local DJ's, served drinks, and had the opportunity to drive sales & attention to our shop and talk to people in a more mellow environment before the block party. The turnout was great, the audience was beautiful, the vibe was perfect, and the shoes looked amazing in the gallery! What a fun time.

See more photos from the block party http://www.facebook.com/media/set/?set=a.10150251442501498.322213.136401781497.

Jayceeoh mix

Fresh off the internet. Download Jayceeoh's new rap set http://soundcloud.com/jayceeoh/happy-endings-pre-mix-fortune.