Freshive Spring 2012 on Hypebeast

New from Freshjive comes a look at the 21 year-old West Coast brand’s “Less Than Zero” collection. Obviously inspired by the cocaine-charged, morally vacant and insidiously good-looking characters of Bret Easton Ellis’ seminal work of California nihilism, the lookbook does a nice job of encapsulating the aesthetic of 1980s L.A. without going overboard on the colors and prints. Updated, of course, with more modern fits and on-trend details, Freshjive’s “Less Than Zero” line is sure to be a hit for literarily-inclined streetwear fans. More at Hypebeast http://hypebeast.com/2011/08/freshjive-2012-springsummer-less-than-zero-collection/