Generic Surplus the Borstal!

 The Generic Surplus Borstal in Oxblood is dropping next month! Also comes in Navy and Military Green.

Generic Surplus on Freshly Educated Men.

The Longwing shoe featured as "Great footwear for fall months but also those early spring days."

http://freshlyeducatedmen.com/2013/01/08/the-longwing-shoe-x-generic-surplus/

Generic at CAPSULE BERLIN

Generic Surplus will be showing at Capsule Berlin again. If you are in Berlin next week I hope that you stop by our both!

Generic Surplus Holiday - Killahbeez

Steven Harrington Holiday collection featured on Killahbeez! check it out here; http://www.killahbeez.com/2012/12/04/generic-surplus-harrington-boot-holiday-2012/

Generic Surplus in this week's Westender paper!

GNRC Design Announces Greg Chapman as Creative Director

GenericSurplus welcomes Greg Chapman to the team fulfilling the role of creative director. Hailing from one of the best-dressed towns in the UK, it’s easy to see why Manchester-born Greg Chapman has made menswear a focus for over 25 years. He spent the better part of the nineties buying rare, dead stock sneakers for shops in the UK and Japan; in fact, Chapman has worked in all aspects of the business from retail, buying, sourcing, designing and production. He has a vast knowledge of Americana clothing and all aspects of footwear which led him to launch the Fred Perry collection back in 2002 when the footwear division of the brand had been dead for over 30 years.

Chapman has contributed to GNRC since it’s inception 6 years ago, and worked on a signature design that eventually led to a capsule collection for The Generic Man launched this Fall exclusively for Selfridges in London. The recent full-time involvement finds him hard at work on the Spring/Summer 2014 collections and while we can’t give away too many details expect to see “more color, new fabrics and some additional silhouettes” to the expanding range. "Finding the right fit for your feet is like finding the right pair of jeans,” adds Chapman. “That’s why I’ve always appreciated Generic Surplus because there’s enough design on it to make it unique.” We’re excited to share more details as they develop.

The Harrington Boot : Holiday 2012

Our ongoing collaborative relationship with artist, Steven Harrington continues this holiday season with the Harrington Boot in two added colorways: A charcoal grey beeswax leather and soft black leather atop our proprietary EVA outsole. Originally launched in spring, the roots of the Harrington Boot stem from the traditional desert boot updated to reflect a contemporary aesthetic. Harrington’s subtle desert-inspired graphics are embossed on the insoles and heals making this a casual yet tripped out trio.

Generic Surplus- The Dom and The Klein Holiday 2012

The Dom and Klein - Holiday 2012

The inherently rugged yet dressed up Dom evolves for Holiday seen in classic black and cognac leather. Minimal yet street smart, the Dom sports contrast welt stitching and a heavy gauge stitch detail atop our proprietary long-lasting sole. The Dom combines street with civility making it the perfect hybrid shoe for an eclectic lifestyle.

For the man who appreciates a simple yet sophisticated shoe, we looked to The Generic Man staple, Grafton as a template for the Klein. A no frills bold black or rich cognac leather upper is combined with our sleek proprietary outsole making this style a must-have for just about any occasion.

Pictured in the Klein is Neil Schield, owner and founder of Los Angeles' premier record spot, Origami Vinyl. Generic Surplus embraces proprietors like Schield who share a similar affinity for the music and art communities right here in our own backyard of East Los Angeles. His stories and others can be found in our MANifesto (http://bit.ly/Sl3WFb), our blog and visually on our Instagram. 

About Generic Surplus

Founded in Los Angeles as an extension of The Generic Man, Generic Surplus aims to continually push the evolution of everyday shoe design while simultaneously capturing the spirit and aesthetic of the city's diverse, modern-day urban landscape. From the desert to the sea and places in between, our shoes aptly reflect the authentic nature of the music, art and fashion scenes we and our wearers are so connected to. For more information visit: www.genericsurplus.com

 photos: http://www.flickr.com/photos/genericsurplus/sets/72157632003157123/

hi res: https://dl.dropbox.com/u/16947920/dom_klein_HO12_lg.pdf 

where to buy: http://genericsurplus.com/stockist/

Moi & Cie - Generic Surplus

Generic Surplus was featured in the french magazine, Moi et Cie last month. The Women's Leopard Dury was included in an "Objects of Desire" shoe spread in the shopping section!

Melanie Garcia has a blog

Thanks to @_Melanie_Garcia for the Minimum, Generic Surplus & Native blog shouts! Check the post http://melaniegarciablog.blogspot.ca/2012/10/street-lifestyle-and-spring13.html.

Generic Surplus on Haus of Hybrid

 

Haus of Hybrid 

Post on her two favourite styles for this season, the Longwing and Ledger Mid, check it out here;

http://www.hausofhybrid.com/2012/10/generic-surplus-fallwinter-2012.html?utm_source=twitterfeed&utm_medium=twitter

Generic Surplus Ledger Mid on Sidewalk Hustle

Check out Generic Surplus Ledger Mid on Sidewalk Hustle - Oct 5, 2012

http://sidewalkhustle.com/generic-surplus-presents-the-ledger-mid-for-fall-2012/

Generic Surplus- The Wingtip and The Mariner Fall 2012

Generic Surplus in the Vancouver Sun

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Introducing The Generic Surplus Ledger Mid For Fall 2012

Generic Surplus and Obey Present 'Disciplines', A Short Film

The latest footwear collaboration between Generic Surplus and Obey connects street and civility artfully outfitting the creative class with five new styles. Both brands look to this community and those making a declaration of independence for inspiration. Disciplines, a short film set in Los Angeles, celebrates the spirit and vision of director, photographer and bassist for the Dum Dum Girls, Malia James, DJ/produder, Gaslamp Killer and artist/skateboarder, Gareth Stehr. These stories are but a few woven into the fabric of the Generic Surplus and Obey cultures whose wearers embrace the journey it takes to turn their passion into a profession.

OBEY X Generic Surplus on Flare.com

The Generic Surplus X OBEY Leopard Oxford was featured in a "30 hot shoes under $300 for Fall 2012" online round-up on Flare.com

http://www.flare.com/shopping/shoes/gallery/66145--30-hot-shoes-under-300-for-fall-2012?index=6

Brenmar

Generic Surplus & Urbanears present Brenmar in Vancouver at Fortune Sound Club. More details and guest list info 

https://www.facebook.com/events/324307070981885/

Generic Surplus on Think Contra - July 18, 2012

 

 

Think Contra.com posted the Generic Surplus x Obey looks today, with a slideshow of all the styles. Check it out here; http://www.thinkcontra.com/obey-for-generic-surplus-fall-2012/

OBEY for Generic Surplus Fall 2012

Reuniting for Fall 2012, OBEY and Generic Surplus present a collaborative collection fusing OBEY’s classic street wear aesthetic with Generic Surplus’ unmistakably sleek approach to footwear design. Taking five Generic Surplus styles as a starting point, three for men and two for women, the collection combines richly textured materials, like tweed and suede, with an earthy color palette, for a scholastic-inspired, wearable result. Available at www.genericsurplus.com and select Generic Surplus and OBEY retailers.