Mad Decent Block Party NYC

This past weekend we kicked off the Native Mad Decent Block Party tour in NYC to mob of over 8,000 people on the water at the South Street Sea Port in Manhattan! With an expected attendance of only 5,000, things got absolutely crazy when the venue was filled over capacity! In our public gifting tent throughout the day we gave out Native branded sunglasses, key chains, pins, and stickers. VIP's were treated to the same items in the back stage gifting area. It was an amazing show that brought together thousands of existing and new fans, and massively built our brand awareness here in NYC. The Block Party was in the top five trending topics on Twitter for the day in NYC, pictures and videos are coving the internet, and the feedback from people on the street to high end VIP's has all been so positive.

Prior to the block party we did an in-store event on Friday in our Lower East Side Pop-Up Shop at The Hole Gallery. We paired Native Shoes with sculptures by Friends With You, gifted 100 shoes, brought in local DJ's, served drinks, and had the opportunity to drive sales & attention to our shop and talk to people in a more mellow environment before the block party. The turnout was great, the audience was beautiful, the vibe was perfect, and the shoes looked amazing in the gallery! What a fun time.

See more photos from the block party http://www.facebook.com/media/set/?set=a.10150251442501498.322213.136401781497.