Generic Surplus Holiday 2011: Paul Devro

Wearing the Dom from our Hillhurst Collection, producer, DJ, Canadian, and creative director of Diplo’s Mad Decent label, Paul Devro, dishes on making the perfect loop, his love/hate relationship to contemporary music and constructing his first ever DJ kit aged nine.

Watch the interview http://www.genericsurplus.com/network/blog/952 and click HERE for an exclusive mixtape that Paul made for us.

Mad Decent Block Party NYC

This past weekend we kicked off the Native Mad Decent Block Party tour in NYC to mob of over 8,000 people on the water at the South Street Sea Port in Manhattan! With an expected attendance of only 5,000, things got absolutely crazy when the venue was filled over capacity! In our public gifting tent throughout the day we gave out Native branded sunglasses, key chains, pins, and stickers. VIP's were treated to the same items in the back stage gifting area. It was an amazing show that brought together thousands of existing and new fans, and massively built our brand awareness here in NYC. The Block Party was in the top five trending topics on Twitter for the day in NYC, pictures and videos are coving the internet, and the feedback from people on the street to high end VIP's has all been so positive.

Prior to the block party we did an in-store event on Friday in our Lower East Side Pop-Up Shop at The Hole Gallery. We paired Native Shoes with sculptures by Friends With You, gifted 100 shoes, brought in local DJ's, served drinks, and had the opportunity to drive sales & attention to our shop and talk to people in a more mellow environment before the block party. The turnout was great, the audience was beautiful, the vibe was perfect, and the shoes looked amazing in the gallery! What a fun time.

See more photos from the block party http://www.facebook.com/media/set/?set=a.10150251442501498.322213.136401781497.

Mad Decent Block Party

Native presents this annual bash.

Native Mad Head Berlin!

We are very excited to announce Native Mad Heat Berlin taking place at this summer's Bread and Butter. Special secret guest DIPLO will be performing at our beautiful riverside pool venue Stradgut Berlin! http://strandgut-berlin.com/. Native Facebook Event: http://www.facebook.com/event.php?eid=154817391257364.

This July Native will be hopping over to Berlin for the world renowned Bread and Butter Trade Show! Made mad by the summer heat, we've joined forces with our loyal co-conspirators at Mad Decent to throw Berlin Fashion Week's premier sunset BBQ Blowout! Held at the brand new Strandgut Berlin, a sandy beach paradise in the middle of the concrete city, we've pulled out all the stops to bring our Native magic to our friends across the pond. A precursor to the Native Mad Decent Block Parties taking place in select US cities later this summer, the Mad Heat party will bring the same unchecked fun to Berlin for a lucky 500 guests who make it in. Master of ceremonies for the evening will be DIPLO, the king of Mad Decent himself with a special guest MC and additional sets by Berlin Natives Sick Girls, Project Matt, and Neoteric! Come get wild with us as the sun goes down on Wednesday July 6th from 6-11pm in Berlin!! FREE with RSVP to madheat@nativeshoes.com.

LOL Boys