Introducing Freshjive Holiday 2011

Introducing the Freshjive Holiday 2011 collection featuring Left Brain and Hodgy Beats from Mellowhype.

Influenced by the dirty rotten filthy streets of downtown’s Skid Row, the collection was photographed in the dirty rotten filthy alley behind the Freshjive factory. The Mellowhype boys reign in full effect, along with a cast of background characters (a wheelchair handicapped homeless man, his girl, and streetwalker Nene) ending with a bad bad bitch gettin’ bagged and sagged (and maybe even shagged) right on out of frame.

Items include a wool bomber, winterknit sweaters, sweaterknit pants, heavyweight chino pants, custom knitted sweatshirts, fleece blazers, and a handful of t shirts. See more http://blog.freshjive.com/2011/11/introducing-the-freshjive-holiday-2011-collection/.

Freshjive Holiday preview w/ MellowHype

Here's a behind the scenes video preview of the upcoming Freshjive Holiday collection. The photoshoot, featuring MellowHype's Hodgy Beats and Left Brain and shot on Hodgy's birthday (hence the birthday cake), took place on the backstreets behind the Freshjive factory and was inspired by the darkness and decrepitness associated with downtown's less fortunate areas, including Skid Row http://vimeo.com/32352923.