GenericSurplus welcomes Greg Chapman to the team
fulfilling the role of creative director. Hailing from one of the best-dressed
towns in the UK, it’s easy to see why Manchester-born Greg Chapman has made
menswear a focus for over 25 years. He spent the better part of the nineties
buying rare, dead stock sneakers for shops in the UK and Japan; in fact, Chapman
has worked in all aspects of the business from retail, buying, sourcing,
designing and production. He has a vast knowledge of Americana clothing and all
aspects of footwear which led him to launch the Fred Perry collection back in
2002 when the footwear division of the brand had been dead for over 30
years.
Chapman has
contributed to GNRC since it’s inception 6 years ago, and worked on a signature
design that eventually led to a capsule collection for The Generic Man launched
this Fall exclusively for Selfridges in London. The recent full-time involvement
finds him hard at work on the Spring/Summer 2014 collections and while we can’t
give away too many details expect to see “more color, new fabrics and some
additional silhouettes” to the expanding range. "Finding the right fit for your
feet is like finding the right pair of jeans,” adds Chapman. “That’s why I’ve
always appreciated Generic Surplus because there’s enough design on it to make
it unique.” We’re excited to share more details as they develop.