Native joined forces with the House of Hype to bring the Coachella Oasis Beach Club. For 2 days we hung poolside, got all staff in Native Shoes, gifted guests, educated people on the brand, made friends, and had some fun with thousands of people in Palm Springs. Fools Gold and Stones Throw Records took care of the music.
Out now is the Freshjive Hellions Baja Shallows Jean. It's our slim fit cut in an extremely bleached out blue denim, as if it's been laying in a sun soaked chlorinated pool.
Thanks to Homewerx for the Native launch party! Over 100 people came through and over 50 pairs of Native shoes were sold on this super fun evening. If you are ever in Vancouver, check out this amazing store http://blog.homewerx.ca/.
Utilizing the medium of film and video as a creative outlet for our concepts, we’ve started a new division: Freshjive Moving Pictures. The premiere release is “Bicycle Seat”.
“I’ve had this 45 single of a Caribbean style song called Bicycle Seat since I was 14. It’s a track by an old punk band called Splodgenessabounds, headed by Max Splodge, that wrote some pretty fun novelty type tracks and were known for playing pranks. The song inspired our recent t shirt design called Life Is So Sweet, thus further inspiring our first Moving Pictures video.” - Rick Klotz, owner. Watch the premiere release at http://vimeo.com/22043613.
This sunny dawn draw the two of hearts. Love's whereabouts? Native's perfumed gardens. So give your soul to fun and throw your heart at a hitch hiker in a pair of Jerichos. Right as rain, fall lightly in love. The Jericho, keep it lite. See more http://nativeshoes.com/blog/videos/jericho-movie.