GNRC Design Announces Greg Chapman as Creative Director

GenericSurplus welcomes Greg Chapman to the team fulfilling the role of creative director. Hailing from one of the best-dressed towns in the UK, it’s easy to see why Manchester-born Greg Chapman has made menswear a focus for over 25 years. He spent the better part of the nineties buying rare, dead stock sneakers for shops in the UK and Japan; in fact, Chapman has worked in all aspects of the business from retail, buying, sourcing, designing and production. He has a vast knowledge of Americana clothing and all aspects of footwear which led him to launch the Fred Perry collection back in 2002 when the footwear division of the brand had been dead for over 30 years.

Chapman has contributed to GNRC since it’s inception 6 years ago, and worked on a signature design that eventually led to a capsule collection for The Generic Man launched this Fall exclusively for Selfridges in London. The recent full-time involvement finds him hard at work on the Spring/Summer 2014 collections and while we can’t give away too many details expect to see “more color, new fabrics and some additional silhouettes” to the expanding range. "Finding the right fit for your feet is like finding the right pair of jeans,” adds Chapman. “That’s why I’ve always appreciated Generic Surplus because there’s enough design on it to make it unique.” We’re excited to share more details as they develop.